LAWPOINT PUBLICATIONS is an emerging publishing company with books for
all. It has published various books making its niche in publishing books of
repute and quality. The company majorly focusses on publishing books on
diversified field subjects. The company is in existence for over 6 years, although
the company’s management is in publishing since 1975, through its sister
concern Kamal Law House.
Lawpoint Publications was set up in the year 2008 keeping in view the
varied demands of the public at large for books on the general subjects which
had huge gap for right books for the right course and right person. Since, then
the company has published over 300 titles for students, professionals,
educators, and public in general.
The
Company has published books on various fields being:
Higher
Education – B.Com, BBA, MBA, LLB, CA, CS, CMA, B.Tech, M.Tech, BCA, MCA
Computers
and Information Technology
·
Stock Market, Finance, Banking and
Competitive Exams
Central and State
Government Departmental Exams
Job
Profile of Database Executive
1. Basic Company Information
LAWPOINT PUBLICATIONS is
an emerging company in the publishing industry with huge growth potential. It
has published various books making its niche in publishing books of repute and
quality. The company majorly focusses on publishing books on diversified field
subjects. It has published books on various fields being:
·
Higher Education –
B.Com, BBA, MBA, LLB, CA, CS, CMA,
·
Computers and
Information Technology
·
Stock Market,
Finance, Banking and Competitive Exams
·
Central and State
Government Departmental Exams
2. Qualifications
Undergraduate or higher university degree in
Economics, Management, or Operations or equivalent work and experience with minimum
1 years’ work experience preferably in data entry and record keeping
work. Operating
Role – collecting and maintaining company data in system software, providing
the same to Sales & Marketing Manager for further use after processing the
same. Candidate
must be patient, meticulous and logical in their work and capable of
prioritising tasks. Good problem solving, analytical, administrative,
organisational, communication and interpersonal skills are also important.
Familiarity with computer operating systems and database technology (design,
software and structure) is essential. Also one should possess good
interpersonal skills, and should be cooperative and conversant with fluently reading, speaking and
writing in English, hindi and bengali.
S/he
should have expert knowledge in DTP softwares :
(i)
Pagemaker, Photoshop, Coreldraw
(ii)
MS Office
Other Qualifications
·
Database
maintenance experience with a proven track record of exceeding expectations
·
Candidate must have
a zest for data entry
·
Practical experience with training programs and action-based workshops
·
Complete Knowledge of the system and its softwares
3. Job Description
Responsibilities
Database maintenance is an important function in the
Sales and Marketing Team. A database administrator is responsible for the way a
company manages, organizes, stores and accesses its information. Database
administrators design, write and take care of computer database systems so that
the right person can get the right information at the right time. They work
with database software to find ways to store, organise and manage data. They
identify user needs, set up computer databases and test systems ensuring that
they perform as they should. Data integrity, backup, security and
troubleshooting are critical parts of the database administrator's job.
This role offers the
potential of growth for the appropriate candidate to become a part of the Sales
& Marketing process of the company.
Job Details
1. Database Admin
will need to process information received from Marketing Executives &
Marketing Manager & Other Employees and the data should be processed in the
form required by them for future use.
2. Establishing the
needs of users and monitoring user access and security of data;
3. maintaining data
standards, including adherence to the Data Protection;
4. writing database
documentation, including data standards, procedures and definitions for the
data dictionary;
5. Developing,
managing and testing back-up and recovery plans;
6. Commissioning and
installing new applications and customising existing applications in order to
make them fit for purpose.
7. Maintain database
of
(a)
Colleges
(b)
Schools
(c)
Teachers
(d)
Institutes
(e)
Booksellers
(f)
Complimentary distribution, etc.
(g)
Other data provided
8. Improving the
effectiveness of the database tools and services
9. Ensuring all the data
complies with legal regulations
10. Monitoring database
performance and data entry procedures
11. Improving the technology
used
12. Testing and
modifying databases to ensure that they operate reliably;
13. Prepare and
Submit a daily report and monthly data collection records report.
Digital
Marketing Executive
1. Basic Company Information
LAWPOINT PUBLICATIONS is
an emerging company in the publishing industry with huge growth potential. It
has published various books making its niche in publishing books of repute and
quality. The company majorly focusses on publishing books on diversified field
subjects. It has published books on various fields being:
·
Higher Education –
B.Com, BBA, MBA, LLB, CA, CS, CMA,
·
Computers and
Information Technology
·
Stock Market,
Finance, Banking and Competitive Exams
·
Central and State
Government Departmental Exams
2. Minimum Qualifications
Undergraduate or higher university degree in
Economics, Management, or Operations or equivalent work and experience with minimum 1
years’ work experience preferably in digital marketing with expert knowledge in database softwares, i.e. access, excel, etc.
Knowledge, Experience
and Qualifications Essential Skills
·
Proven experience in digital marketing and online PR
in an agency or consumer branding environment
·
Strong understanding the digital landscape and how it
can be used to support and develop the brand
·
Good experience and understanding of customer and
market dynamics and requirements
·
Familiarity with brand marketing sites
·
Excellent copywriting skills
·
Search engine experience, including the ability to
generate inbound links from the internet.
·
Proficiency using tools to track and report on
response rates, traffic and pick up
·
Broader digital marketing skills encompassing keyword
generation, PPC marketing and banner advertising
·
Experience of campaign management e.g. Google AdWords,
AdMob, Email
·
Experience of budgeting, reporting and analysis
(Excel)
·
A good working knowledge of web analytics, Photoshop
and Dreamweaver ideal but not essential
·
Understanding of the principles of design for digital
communications
·
Ability to interpret brand parameters and goals and
set up a vision for achieving them through communication vehicles, sell this
vision, and execute it Competencies Required
·
Positive work ethics with a willingness to engage with
and love our brand
·
Excellent communication skills
·
Good project management skills
·
Strong analytical skills, numerical skills and a good
knowledge of Excel
·
Creative flair and enthusiasm for new ideas and
concepts
·
Commercial awareness
·
Confident, passionate and enthusiastic attitude
3. Work Details
Job
Responsibilities
A digital
marketing executive plays a specialized, individual contributor role as part of
the Digital Marketing & Analytics team. Through digital and online
techniques and analysis, the digital marketing executive pursues specific goals
in lead generation, lead qualification, communication, brand building and
conversion. Passion for brand building and creativity are required for this
role. Discipline in execution and follow up of campaigns to achieve desired
results is a strong requirement. Strong skills in online marketing, branding,
social media marketing and copywriting are desirable. Prior experience and
training in online brand building would be a strong credential. Abilities and
aptitude in sales, business development, customer interaction and relationship
would be appreciated.
Principal
Responsibilities
Digital Marketing
§ To
be responsible for developing, executing and delivering the clients digital /
online marketing strategy, planning and budget to include online, new media,
web, e-commerce and SEO to drive the business forward through key marketing
channels.
§ To
be responsible for managing online branding, communications and campaigns
through the clients website, email marketing, building the online community,
attracting new customers, search engine optimisation, and search marketing.
§ To
review technologies and explore new developments in the digital landscape to
find ways to more effectively deliver the
communication and business objectives.
§ To
be responsible for managing all client communications to drive leads and ensure through gap analysis,
appropriate support to correct
performance with in cost effective targets.
§ To
be responsible for planning/ improving the design, usability, content and conversion points of the clients
websites and for the promotion and growth of the clients web
properties.
§ To
Work & Manage Website team to plan and
implement all online marketing
campaigns including digital campaign collateral
§ To
be responsible for the smooth running and completion of projects across site
builds, online advertising, social media, maximising online sales opportunities
and search marketing.
Job description
§ To
be responsible for identifying and prioritising digital marketing
objectives, creating and communicating Marketing targets / briefs.
§ To
review the performance of all sites and for campaign reporting to ensure that
revenue and costs per acquisition are managed and to ensure
delivery of ROI
§ To
develop and execute solid plans to increase page views, unique visitors, dwell
time and site ‘stickiness’ to encourage repeat
usage.
§ To
analyse campaigns, identify trends and provide fast, accurate
reports, optimising campaigns to produce the best return on investment for
the clients.
§ To
implement and monitor SEO and PPC strategy to drive traffic and conversion
rates
§ To
analyse and interpret user journey stats in order to improve the customer
experience
§ To
manage the use of digital media to support the company’s product strategy
§ To
work with the wider Business Development team to improve customer attraction
and retention
§ To
take responsibility for managing significant digital marketing projects
ensuring that they are delivered within budget and scope
§ To
be responsible for managing the clients online marketing budget
§ To
develop and maintain strong relationships with colleagues and third party
providers.
§ To
develop and maintain strong relationships with clients.
§ To
drive marketing best practice within the organisation
Customer Service
§ To
provide professional and effective services to internal and / or external
customers, to meet customer expectations, particularly in terms of Quality and
Timeliness in line with departmental standards, procedures and guidelines.
§ To
communicate courteously with internal and / or external customers by telephone,
email and fact to face, building positive relationships, investigating, responding
to and progressing issues and queries to a successful conclusion at the
earliest time.
§ To
speak positively and enthusiastically about the company and its products and
services to ensure that a professional company and brand image is provided at
all times to customers and colleagues.
Teamwork
§ To
work as part of a wider team to drive traffic to the website
§ To
work as part of a team to achieve the departmental standards.
§ To
work together with other departments and divisions within the organisation to identify any process
improvements and improve standards,
efficiency and profitability.
Knowledge
§ To
ensure that a good level of understanding and knowledge of organisations
products and services, which is improved and maintained at all times, ensuring that
customer queries can be dealt with
accurately and appropriately and supported by the department
§ To
take responsibility for own personal development in line with agreed annual
performance objectives.
§ To
be willing to list to and support colleagues and team members with professional
problems, devoting time to impart expertise, infusing confidence and expressing
positive expectations regarding the team’s and company’s performance.
§ Such
other duties as the management may from time to time reasonably require.
Reporting
Department: Sales & Marketing
Reports to: Sales & Marketing Manager
Responsible for: Developing the Website, Development
side of the business, Digital Marketing.
Key Interfaces
Dealing with internal customers, external customers
and third party suppliers.
Dimensions/Budgets
Case-by-Case client budgets - Monthly, Quarterly &
Annual Department financial targets for Lawpoint Publications.
Job
Profile of Production Manager
1. Basic Company Information
LAWPOINT PUBLICATIONS is
a publishing house. The company publishes books on diversified subjects. It has
published books on various fields being:
·
Higher Education –
B.Com, BBA, MBA, LLB, CA, CS, CMA,
·
Computers and
Information Technology
·
Stock Market,
Finance, Banking and Competitive Exams
·
Central and State
Government Departmental Exams
2. Qualifications
Undergraduate or higher
university degree in Economics, Management, or Operations or equivalent work
experience with minimum 1 years’ work experience preferably in
publishing industry in Production and Printing. Operating Role - Data Analysis,
Work Delegation, Influencing skills, good interpersonal relations, excellent
communication skills - involving planning, coordination and control of
manufacturing processes. He should be conversant with
reading, speaking and writing in English. He should have hands on knowledge in
DTP software:
- PageMaker, CorelDraw, Photoshop
- MS Office
- Adobe PDF
Other Qualifications
·
Production
experience with a proven track record of exceeding expectations
·
Candidate must have
a zest for Production Work
·
Practical experience with training programs and action-based workshops
·
Demonstrated leadership, management, networking and negotiation skills
3. Job Description
Responsibilities
Production
Manager is an important role that requires a self-driven leader. Being the
Production manager, he needs to act in a manner to enable the company to reach
its desired goal, i.e. production expansion. The
position involves working with senior management of the company in identifying
new areas and subjects of production so as to reach new highs in the fields of
production and maintaining a good working relationship with the management,
workers and Authors. Thus, ensuring that goods and services are produced
efficiently and that the correct amount is produced at the right cost and level
of quality and working on production processes and activities to meet
production targets.
This role offers the potential of growth for the appropriate
candidate to take over production of the company.
Specific
Responsibilities:
Business
ü Detailed understanding of Lawpoint Publications various products, subject of
publications, new upcoming fields
ü Create Production strategy with Sales & Marketing Manager, and
Production schedule and action plan
ü Work delegation
to typists and proof readers and completion of the same to be seen.
ü Identify and activate new production processes w.r.t. printing,
binding, etc. to improve on production with new technology
ü Track Production Process of competitors
ü Implementation of
best practices of Production
Work-Management
ü Hands-on management of Production process of the company involving
direct interaction with Authors, printers and binders
ü Overseeing the
production process, drawing up a production schedule; ,
List of Books Published during the month/Year.
ü ensuring that the
production is cost effective;
ü making sure that
products are produced on time and are of good quality;
ü working out the
human and material resources needed;
ü drafting a
timescale for the job;
ü estimating costs
and setting the quality standards;
ü monitoring the
production processes and adjusting schedules as needed;
ü being responsible
for the selection of Raw Material and maintenance of production quality;
ü monitoring
product standards and implementing quality-control programmes;
ü liaising among
different departments, e.g. suppliers, managers;
ü working with
managers to implement the company's policies and goals;
ü ensuring that health
and safety guidelines are followed;
ü supervising and
motivating a team of workers of Production departments;
ü reviewing worker
performance, i.e. Production Workers;
ü identifying
training needs with proof readers and typists and other
production staff
ü Organize and execute production events
Ø Authors Submission of Books
Ø Books
composing, Setting and lay outing of books
Ø Special
support to marketing team for specialised books
Ø Collect feedback
of the production of books w.r.t. quality, quantity, etc.
Ø Information
Providing to Marketing Head and Despatch Head for books being sent to print and
that are complete after printing, etc.
Ø Printing of books that are out of stock with consultation of Marketing
Department for demand
Ø Paper Samples to be kept and used for choosing paper for production
ü Ensure proper stocking by Printers the Paper/Board for printing
including proper records for paper/board usage
ü Provide Pre-defined sizing and guidelines of books to all type setters
ü Complete Production coordination (with paper suppliers, printers,
binders)
Financial
ü Ensure in 12 months to reach budgeted Production
Schedule
ü Accounting Paper Work
Ø Order Memos
Ø Paper/Board Accounts of Printers
Ø Binders Ledgers for books binding done and stock
with them
Ø Accounts of Paper Suppliers, Binders, Printers to
be kept
ü Reports to be prepared of daily works and monthly
Production made (Personal MIS).
ü Collection of Daily MIS of Proof Readers, Type Setters and reporting
the same to the higher Management
Process
ü Working with
managers to implement the company's policies and goals;
ü Suggest processes
that would improve the Production process of the company.
ü Suggest any other
process that would benefit the company
Job
Profile of Sales Executive
1. Basic Company Information
LAWPOINT PUBLICATIONS is
a publishing house. The company publishes books on diversified subjects. It has
published books on various fields being:
·
Higher Education –
B.Com, BBA, MBA, LLB, CA, CS, CMA,
·
Computers and
Information Technology
·
Stock Market,
Finance, Banking and Competitive Exams
·
Central and State
Government Departmental Exams
2. Qualifications
MBA
in Sales/Marketing from any Business School with minimum 2 years’ experience
preferably in publishing industry in Sales Operating Role - Data Analysis,
Negotiation skills, Influencing skills, Networking, good interpersonal
relations, excellent communication skills - Collaboration Skills to drive
agenda thru multiple stakeholders. Should have convincing communication skills
and should be fluent in English. S/he should have proper knowledge about the
state and the different locations.
Education:
UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Any Specialization
Doctorate - Doctorate Not Required, Any Doctorate - Any Specialization
PG - MBA/PGDM - Any Specialization
Doctorate - Doctorate Not Required, Any Doctorate - Any Specialization
Other Qualifications
·
Undergraduate or
higher university degree in Economics, Management, Marketing, or Operations or equivalent
work experience
·
Marketing and Sales
experience with a proven track record of exceeding expectations
·
Practical experience with training programs and action-based workshops
·
Demonstrated leadership, management, networking and negotiation
skills.
·
Ability to travel
3. Job Description
Responsibilities
Sales Representatives requires a self-driven leader as
it plays an important role in any organization. She/he Being the face of the
company needs to act in a manner to enable the company to reach its desired
goal, i.e. sales expansion. The position involves
working with senior management of the company in identifying new geographies in
the territory of work, developing and sustaining new sales channels,
contacting, establishing and maintaining a good working relationship with
distributors, customers, institutes, colleges, etc. working on marketing
activities in the geographies to meet sales targets.
This role offers the potential of growth for the appropriate candidate to take over managing sales for the entire region.
This role offers the potential of growth for the appropriate candidate to take over managing sales for the entire region.
Specific
Responsibilities:
Business
ü Detailed understanding of Lawpoint Publications various products, our sales
channel partners, target customer profile and marketing approach
ü Responsible for identifying geographies for Lawpoint Publications to
expand
ü Create distributor/franchisee strategy and action plan
ü Create marketing plan for his geography
ü Identify and activate new retail partners in new states (including
franchisee, licensee, vendors and other organized retailers) to sell Lawpoint
Publications
ü Track performance of competitors
ü Identification and analysis of trends
ü Implementation of
best practices of Up-selling and cross selling
Field-Management
ü Hands-on management of channel partners across region, involving
direct interaction and training with channel partner managers and sales staff
ü Organize and execute marketing events across regions
Ø Orders Collection
Ø Getting
books recommended in colleges, institutes, etc.
Ø Make
special tie-ups or block deals, etc.
Ø Take
feedback of the books.
Ø Information
Providing to Customers, Booksellers, Institutes, Colleges, etc.
Ø Attend
Seminars, book fairs and other Direct Marketing by
standee, posters, kiosks, Canopy, etc.
Ø Visit,
colleges, teachers, institutes, libraries, seminars, etc.
Ø Regular Stock Check up at booksellers and information providing for
books to be returned.
ü Data base management to track customer’s profiles, satisfaction, etc.
ü Ensure proper stocking by booksellers
Financial
ü Ensure in 12 months reach Rs 1 Cr of sales in
each state being monitored
ü Establish distributors in at least all cities
ü Establishing of probable Authors with Production
ü Submission
of specimen details for books distributed free of cost for promotional purposes.
ü Reports to be prepared and submitted to higher
management of daily works and monthly sales made.
Process
ü Suggest processes that help track and maintain our customer
relationships.
ü Suggest processes
that would improve the sales and marketing process of the company.
ü Suggest any other
process that would benefit the company
Interested students are requested to mail their RESUME at: sales@lawpointkolkata.com
by August 30, 2014
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