AUDI KOLKATA

URL: www.audi.in

Position: Executive Marketing

Job Description:

1.     Primary Responsibilities:

a)     Market Research

Ø  Conduct local customer segmentation and buyer value analysis to ensure targeted dealership marketing strategy.

b)    Marketing Planning & Budgeting

Ø  Prepare monthly media plan (branding, campaigns, marketing, and digital media marketing) as per Audi tactical and monthly customer offers.

Ø  Communication planning and PR strategy with the local media in the territory of operation aligned with Audi India guidelines.

Ø  Acquire and maintain competitor price list and schemes on a monthly basis.

c)     Marketing implementation

Ø  Coordinate closely with Sales, Service, and CRM teams to develop campaigns which are in line with the overall dealership sales, service, and customer relations strategy.

Ø  Ensure execution of branding, campaign and , marketing, digital marketing activations as per plan and as per defined Audi standards and CD/CI brand guidelines.

Ø  Manage procurement of new customer databases from various sources to design alternate channel outreach programs.

Ø  Manage execution of alternate channel customer outreach programs through tele-calling, emails and SMS blasts in line with the monthly plans.

Ø  Coordinate with media and event management companies towards effective execution of planned marketing and branding campaigns.

Ø  Manage appropriate allocation of leads to the sales team and update customer database accordingly.

Ø  Ensure customization of sales toolkit with updated marketing collaterals and manage distribution of the same to the showroom and sales team.

Ø  Ensure execution of the annual brand events planned by Audi India as part of the Annual Sales Appendix.

Manage inventory of all marketing collaterals such as brochures / catalogues / price list etc.

Position: Sales Consultant

Job Description:

1.     Primary Responsibilities

a)     Lead Generation

Ø  Actively participate in marketing activities and drive referrals to generate leads and achieve retail target.

b)    Vehicle Sales

Ø  Actively maintain contact with prospective customers to convert them into buyers and sell the entire Audi product portfolio.

Ø  Regular follow-up on leads allocated through the marketing team, Audi India centrally.

Ø  Make sure that the customer receives a warm welcome at the showroom, is made comfortable in the customer lounge area and is offered appropriate refreshments.

Ø  Conduct need analysis with the customer, vehicle demonstration and test drives to create a unique product experience, making customers feel the need to buy an Audi.

Ø  Demonstrate strong product and customer understanding to build trust and offer customers the right. products from the Audi portfolio and draw up a complete offer which meets their exact needs and interests

Ø  Demonstrate the key highlights of the Audi vs competitive products.

Ø  Check for Finance requirements, Trade-in opportunities, accessories, EW, Service Package, other VAS requirements from the customer.

Ø  Guide the customer through the complete decision making process all the way from the offer to the signed contract in a way that ensures meeting of customer preferences as well as those of the dealership and AUDI India.

Ø  Showcase strong customer orientation and ensure the customer has a Audi brand experience through the sales process, right from first contact to final vehicle delivery.

Ø  Ensure achievement of monthly sales targets set in line with dealership sales appendix.

Ø  Drive sales for the dealers by selling profitably and maximizing value added services sales.

c)     Additional Business Generation

Ø  Proactively check with the customer for incremental business opportunities for the dealership by evaluating for referrals, cross-selling possibilities through used car exchange, Finance schemes, Accessories sales, Extended Warranty and other value added services.

d)    Process Adherence

Ø  Plan and manage all system level reporting and documentation requirement as per Audi standards.

Ø  Ensure Lead Management module owner ship of SFDC.

Ø  Bring competitive intelligence and feedback, and ensure strong awareness of the competitive activities .

Ø  Ensure adherence to process and achievement of LRS scores.

Ø  Update and maintain the IPAD with latest information on Products, Pricing and Customer Schemes.

e)     Customer Satisfaction

Ø  Own the customer satisfaction scores for the sales process  through CSS.

Ø  Ensure presence and owner ship of the customer vehicle sales and delivery process.

Ø  Conduct home visit if required to drive customer satisfaction.

Ø  Coordinate effectively with relevant teams and stake holders to ensure smooth execution of required. processes such as Test Drives, Billing and payments, Loan approvals, RTO registrations, trade-in evaluations, and final vehicle handover.

Position: Sales Consultant

Job Description:

1.     Primary Responsibilities

a)     Lead Generation

Ø  Actively participate in marketing activities and drive referrals to generate leads and achieve retail target.

b)    Vehicle Sales

Ø  Actively maintain contact with prospective customers to convert them into buyers and sell the entire Audi product portfolio.

Ø  Regular follow-up on leads allocated through the marketing team, Audi India centrally.

Ø  Make sure that the customer receives a warm welcome at the showroom, is made comfortable in the customer lounge area and is offered appropriate refreshments.

Ø  Conduct need analysis with the customer, vehicle demonstration and test drives to create a unique product experience, making customers feel the need to buy an Audi.

Ø  Demonstrate strong product and customer understanding to build trust and offer customers the right. products from the Audi portfolio and draw up a complete offer which meets their exact needs and interests

Ø  Demonstrate the key highlights of the Audi vs competitive products.

Ø  Check for Finance requirements, Trade-in opportunities, accessories, EW, Service Package, other VAS requirements from the customer.

Ø  Guide the customer through the complete decision making process all the way from the offer to the signed contract in a way that ensures meeting of customer preferences as well as those of the dealership and AUDI India.

Ø  Showcase strong customer orientation and ensure the customer has a Audi brand experience through the sales process, right from first contact to final vehicle delivery.

Ø  Ensure achievement of monthly sales targets set in line with dealership sales appendix.

Ø  Drive sales for the dealers by selling profitably and maximizing value added services sales.

c)     Additional Business Generation

Ø  Proactively check with the customer for incremental business opportunities for the dealership by evaluating for referrals, cross-selling possibilities through used car exchange, Finance schemes, Accessories sales, Extended Warranty and other value added services.

d)    Process Adherence

Ø  Plan and manage all system level reporting and documentation requirement as per Audi standards.

Ø  Ensure Lead Management module owner ship of SFDC.

Ø  Bring competitive intelligence and feedback, and ensure strong awareness of the competitive activities .

Ø  Ensure adherence to process and achievement of LRS scores.

Ø  Update and maintain the IPAD with latest information on Products, Pricing and Customer Schemes.

e)     Customer Satisfaction

Ø  Own the customer satisfaction scores for the sales process  through CSS.

Ø  Ensure presence and owner ship of the customer vehicle sales and delivery process.

Ø  Conduct home visit if required to drive customer satisfaction.

Ø  Coordinate effectively with relevant teams and stake holders to ensure smooth execution of required. processes such as Test Drives, Billing and payments, Loan approvals, RTO registrations, trade-in evaluations, and final vehicle handover.

Position : Front Office Manager

Job Description:

The Audi Front Office Manager directs the Front Office team competently and manages the processes of the entire Front Office department at the Audi dealership. By motivating those in the department and ensuring their continuous development, he ensures that the throughput and service revenue targets agreed on with the management of the dealership are achieved. He ensures that every customer receives an excellent service experience and is instrumental in the fact that customers are enthusiastic about the Audi brand and the dealership.

Planning & Control

Ø  Uses his expert understanding of the luxury car aftersales market potential and key customer buyer values to define the Annual, Quarterly and monthly throughput and service revenue targets in alignment with the dealership management and Audi India

Ø  As the leader of the front office as a key driving entity for customer satisfaction and service revenue, defines strategy for his team to maximize throughput and service revenue by designing customer offers, schemes and other initiatives in coordination with the service head.

Ø  Ensure appropriate ownership and cascading of targets within his team and periodically track and review progress and provide appropriate guidance and suggestions for course correction

Manage Front Office operations for Customer Satisfaction

Ø  Supervise efficient allocation of service enquiries received from the Customer Care team to ensure optimal customer focus and attention

Ø   Supervise and plan the daily duty roaster for service advisors to ensure optimal balance between workshop/ bodyshop capacity utilization and desired levels of customer satisfaction

Ø  Ensure customer visiting the workshop or the bodyshop are appropriately handled and allocated a service advisor as per appointment or as per customer requirements

Ø  Monitor and supervise the appointments and other commitments being made to customers and ensure adherence to the same to ensure

Ø  Guide and monitor the Service Advisors on handling of critical customer related issues such as complaints, delays in delivery, and to efficiently pitch for accessories and other VAS sales

B) Process Adherence

Ø  Ensure full adherence to Audi Service Core processes to ensure complete customer delight.

Ø  Continuous monitoring of the attainment of the goals set as above and the prompt initiation of corrective measures where appropriate.

Ø  Ensure smooth coordination with workshop, bodyshop and quality team to ensure superior quality in repairs and to avoid repeat repairs for customers.

C) Revenue & Throughput Management

Ø  Ensure accurate planning, implementing and reviewing of service revenues and throughputs in line with company targets

Ø  Monitor and analyze all KPI (Appendix) set and agreed by company and the manufacturer for the front office department.

D) Personnel and Training Manager

Ø  Ensure that the organization structure for the Front Office department is created, approved and job descriptions defined to meets the requirements of Audi India.

Ø  Ensure that there is an overall plan in Place for all staff to receive regular training in order to succeed and advance their carrier within the company.

Ø  Regularly collaborate with Service, Parts, and Customer Care teams to discuss and improve service quality standards, working processes to achieve higher customer satisfaction

E) Infrastructure Management

Ø  Ensure that the Front Office facilities are well-maintained, up-to-date, clean and tidy.

Ø  Co-ordinate all activities within Service and Part department and also ensure a good level of cooperation with other departments.

Ø  Ensure that Standard Audit criteria are fulfilled as per Manufacturers requirement.

Ø  Implement IT systems in order to provide target group-oriented customer support to Service customers.

Interested students are requested to mail their RESUME at: marketing@audikolkata.com  by mentioning "The POST you are applying 

....from St. Xavier's College"

Last date: June 30, 2016