Internship (Only for Male)
URL: www.mohanmotorgroup.com
One of the biggest automobile dealers in eastern India, having dealership of six automobile companies of the world. Mohan Motor Group is one of the finest and fully integrated car dealership in the eastern part of the country. From 1986 the company's journey started and since then Mohan Motor has been a trusted dealer of some reputed and premium car brands like Audi, Porsche, Nissan, Hyundai, Datsun, Isuzu and the giant Italian motorbike brand, DSK Benelli. Our company is trusted over years that provides incredibly refined quality service and is totally customer centric.We are a Multi-brand first hand Car Dealer providing sales & support under one single umbrella. The company is equipped with cutting-edge diagnostic equipment, excellent services and adept workforce. We have strategically placed our showrooms to provide customers with comfortable ambiance and display facilities. Convenient facilities are available at all brand showrooms for new car purchase and test drives, buying and selling of pre-owned vehicles etc.
Period: 3 months
Required: B.Com, BBA, English, Sociology, Mass Com
Position 1: Executive Marketing
Job Description:
1. Primary Responsibilities:
a) Market Research
Conduct local customer segmentation and buyer value analysis to ensure targeted dealership marketing strategy.
b) Marketing Planning & Budgeting
monthly media plan (branding, campaigns, marketing, and digital media marketing)
Communication planning and PR strategy with the local media in the territory of operation
Acquire and maintain competitor price list and schemes on a monthly basis.
c) Marketing implementation
Coordinate closely with Sales, Service, and CRM teams to develop campaigns which are in line with the overall dealership sales, service, and customer relations strategy.
Ensure execution of branding, campaign and, marketing, digital marketing activations as per plan
Manage procurement of new customer databases from various sources to design alternate channel outreach programs.
Manage execution of alternate channel customer outreach programs through Tele-calling, emails and SMS blasts in line with the monthly plans.
Coordinate with media and event management companies towards the effective execution of planned marketing and branding campaigns.
Manage appropriate allocation of leads to the sales team and update customer database accordingly.
Ensure customization of sales toolkit with updated marketing collaterals and manage the distribution of the same to the showroom and sales team.
Ensure execution of the annual brand events
Manage inventory of all marketing collaterals such as brochures/catalogues / price list etc.
Position 2: Sales Consultant
Job Description:
1. Primary Responsibilities
a) Lead Generation
Actively participate in marketing activities and drive referrals to generate leads and achieve retail target.
b) Vehicle Sales
Actively maintain contact with prospective customers to convert them into buyers and sell the entire product portfolio.
Regular follow-up on leads allocated through the marketing team
Make sure that the customer receives a warm welcome at the showroom, is made comfortable in the customer lounge area and is offered appropriate refreshments.
Conduct need analysis with the customer, vehicle demonstration and test drives to create a unique product experience, making customers feel the need to buy
Demonstrate strong product and customer understanding to build trust and offer customers the right. products from the product portfolio and draw up a complete offer which meets their exact needs and interests
Demonstrate the key highlights of the brand vs competitive products.
Check for Finance requirements, Trade-in opportunities, accessories, Service Package, other requirements from the customer.
Guide the customer through the complete decision making process all the way from the offer to the signed contract in a way that ensures meeting of customer preferences as well as those of the dealership and Head Office
Showcase strong customer orientation and ensure the customer experiences the brand through the sales process, right from the first contact to final vehicle delivery.
Ensure achievement of monthly sales targets set in line with dealership sales appendix.
Drive sales for the dealers by selling profitably and maximizing value added services sales.
c) Additional Business Generation
Proactively check with the customer for incremental business opportunities for the dealership by evaluating for referrals, cross-selling possibilities through used car exchange, Finance schemes, Accessories sales, Extended Warranty and other value added services.
d) Process Adherence
Ø Plan and manage all system level reporting and documentation requirement as per brand standards.
Ensure Lead Management module ownership of SFDC.
Bring competitive intelligence and feedback and ensure strong awareness of the competitive activities.
Update and maintain the iPad with the latest information on Products, Pricing, and Customer Schemes.
e) Customer Satisfaction
Own the customer satisfaction scores for the sales process through CSS.
Ensure presence and ownership of the customer vehicle sales and delivery process.
Conduct home visit if required to drive customer satisfaction.
Coordinate effectively with relevant teams and stakeholders to ensure smooth execution of required. processes such as Test Drives, Billing and payments, Loan approvals, RTO registrations, trade-in evaluations, and final vehicle handover.
by mentioning “application for from St.Xavier’s College, Kolkata.”
Selected candidates will be called for an interview to Audi Kolkata showroom (9 AJC Bose Road, Kolkata 700 017).
Last date: May 20, 2017
