Parentlane App is a personal companion and community for parenting, baby care & child development.
Parentlane App is a social product carefully designed to allow new age parents to capture every moment
of their child development through photos, notes and share it with friends, family or experts who are
connected in their network.
Each child is uniquely different and Parentlane applies Data Science & Intelligence extensively to
understand the child with several parameters with an inbuilt intelligent feedback loop to
deliver/recommend personalized rich information delivered at the right time to build a big differentiation
and win trust & loyalty among parents in India.
Beta version of the product is set to go live this month and it already has some prominent entrepreneurs
backing it up.
We are incubated at Accel Partners Launch Pad, Bangalore
The company is founded by senior leaders with over 2 decades of collective experience in
E-commerce, Mobile, Banking, FMCG background and is ambitious to become leaders in this category in
India.
Internship Details
Role:
Content Marketing Executive - B2B2C - Internship - 45 working days
Leading Marketers are aware that the future of advertising is content marketing!
Parentlane presents a unique opportunity for institutions or professionals dealing with children to market
their expertise and showcase their profile to the right audience by producing & distributing content on
our mobile platform.
It's a great value to deliver value to the right target segment and market themselves as a thought leader
or expert.
Key Requirements:
1. Passionate about meeting & presenting to institutions (Clinics, Hospitals, Doctors, Pre-Schools,
Day Care Centers, Teachers, Child Psychologists etc.) and influencing them to market their content
on Parentlane
2. Assist in selection of content topics by working closely with Parentlane's content research team,
get them reviewed or written by the experts in the community and managing execution of the
program
3. Market the program in these institutions by executing or merchandising the branding elements.
4. Roll out Parentlane's 'Expert Certification' Program
5. Influence the Institutions or Professionals by marketing or sharing the content published on
Parentlane to their customer database through our technology platform
Goals:
1. No. of Experts or Institutions to be Enrolled for Content Marketing - Target 50 per Student in the
Assigned Territory
2. No. of Parents who sign up and add their child timeline through Content Marketing Initiates -
Target 500 per Student with Minimum 10 users from each Expert
Require:
Post Graduates with excellent communication and presentation skills are a must. Preference given to
candidates with Android Phone and Two Wheeler
Payouts:
We are proposing a payout structure based on performance on the goals.
100% -120% Achievement - Rs.10,000/-
120% - 150% Achievement - Rs.15,000/-
150% Achievement - Rs. 20,000/-
Apart from the above, a conveyance fee of Rs.2,500/- will be provided during completion subject to
minimal 80% achievement. However, No Transportation or Incentives will be paid to students who do not
achieve the minimum targets of 80%
Ambassador Program
Require: B.Com, BBA, Mass Comm, English, Pol Sc, Sociology, Media Comm
Role II: Marketing Ambassador
The objective of the organization is to improve the current status child development and parenting in our
country. It’s one of the lesser known facts that the 90% of child development happens between the ages
of 1-8 years.
Parentlane is a one stop platform for all childcare needs, we bring a huge network of pediatricians,
teachers, doctors and fellow parents at a fingers click. Parents have access to content related to activities,
recipes and tips that are tailor made for the child.
Marketing Ambassadors will play a key role in the foundation of the company and spreading awareness
about the need for child care and development.
Key points:
1. The Ambassadors will be helping in spreading the word about the need for effective child care
and development.
2. They will help in expanding the network of Parentlane community.
3. This activity will help the students in developing communication skills which very important in the
field of marketing.
4. They will also be part of creating the foundation of the Parentlane network.
Role II: Photography Ambassadors
The other very interesting aspect about Parentlane is that we are helping the parents capture and share
important milestones and memories through photographs.
Parentlane is encouraging the idea of capturing important memories and sharing them with friends and
family over a secured network.
Key Points
1. Meet parents with their close community and shoot some good photographs of the children
2. Share the images with the parents and introduce them to the “child timeline” feature of the
Application.
3. The Photography Ambassadors will get a unique chance to hone their talent and also help the
parents in getting some important memories captured.
Certificates of Project Completion will be provided to all selected students in this project and exceptional
photographs will be uploaded on the company website.
Looking forward to active participation.
As per requirement we are willing to have an interactive session with the students so as to make sure they
have a better understanding of the program.
Certificates of Project Completion will be provided to all selected students in this project and exceptional students will be made pre-placement offer as well after completion.
Interested students are requested to mail their RESUME at: anumanjari@parentlane.com by April 11, 2016
