PAPERCUPS MARKETING SOLUTIONS: HUNGERPANGS

INTERNSHIP FOR SECOND YEARS (B.COM, BBA)

HungerPangs: Marketing-In-Action

Background
HungerPangs is the latest e-commerce portal on the block with a unique proposition for both its customers 
& suppliers. To customers, it is the only portal that offers them a wide variety of restaurants to choose food 
from. What is more, its user interface has been designed in a manner to engage customers & to ensure 
maximum ease of order placement allowing interactive menu designs, clutter free interface & dynamic 
shopping cart. What is more, in order to ensure maximum peace-of-buying-online, everything can be bought 
for cash on delivery!
For suppliers - restaurant owners – it’s a unique win-win proposition, whereby they enjoy free online 
advertising till the time it actually starts working for them – which means, there is a pay-per-transaction 
model which allows them maximum efficiency of advertising online.

Marketing Problem
This business model is very new for Kolkata & hence, HungerPangs is not too sure on how should they 
market themselves to the restaurants to ensure maximum supplier acquisition in minimum time.

Objective
 Design a Marketing Strategy for Supplier Acquisition in Kolkata
 Implement the same to test efficacy & deliver results.
 Modify & Finalize model to be scaled up to other cities.

Qualifiers:
 2nd year students likely to take up Marketing in final year
 Preferably Male
 A group of 6 students
 Excellent Communication Skills; proficiency in Oral English, Bengali & Hindi

Interested students may form the groups and send the CVs to sxcplacementcell@gmail.com