Internship
The company’s name is ‘Upstream Innovations’ (UPI). It is a start-up based out of Singapore and India that provides a foundational cloud-based, mobile-enabled platform for developing, delivering and optimizing digital experiences across diverse business domains. UPI is well-funded and looking to launch its first propriety product ‘EduHans’ in 2020. EduHans is a one-stop unified platform that offers a bundle of AI-enabled education-focused, self-managed services/tools related to profiling, searching, counseling, communicating and social networking for both Education seekers &
providers.
Job location
Flexible. Phase I or the initial period of the internship will mostly require working remotely with a laptop, secure internet, and mobile phone connection. Phase II or the latter part of the internship may require travel to cities within India, Singapore or S.E. Asia depending upon business needs.
Internship period
The internship has been structured in two phases of the 3-month period with focussed planned deliverables. The intern is expected to put in a minimum of 40 hrs per week.
Phase I
1st Oct – 31st Dec
Phase II
1st Jan – 31st Mar
Note: Flexibility with taking work calls on weekends and late-night (given time zone differences across countries)
Job descriptions
This is a commercialization project that will focus on defining the market entry strategy and
identifying specific tactics to win target customers for the EduHans platform. The project goal is achieved through the following deliverables –
Phase I
1. Define the target customer segment and clearly identify potential ‘early adopters’ of EduHans
• Secondary market research to shortlist and prioritize top countries, states, cities and
the specific set of Educators (universities, schools, coaching centers, individual tutors,
government universities etc.) for launching the B2B and B2C portions of EduHans
• The analysis should be based on well-defined logical parameters such as digital
economy penetration for the target country, educator/student behavior and
readiness, educator need, competitive environment, legal/regulatory restrictions,
product fit etc.
2. Develop deep customer understanding
• Primary market research (mostly telephonic, few local personal visits) to clearly
identify the current digitization status of target Educator (end-to-end flow from
admissions to alumni management), the platform currently in-use, online and social
presence of Educator, desire to grow digital adoption, potential conflicts (change
management, budget, resources, etc.)
• Understand the top customer needs, interest in an EduHans type product / specific
services (for both B2B and B2C type Educator)
• Identify decision-making hierarchy, key contacts for future discussions, demos, etc.
(for all target Educators that express further interest)
• With all the data captured, come up with a ‘top customer needs’ analysis and verify
against the Minimum Viable Product (MVP) currently being developed for EduHans
3. Benchmark top three competitors
• For the target customer segment, identify at least top 3 competitors (global,
regional or local) that are operating in the EdTech space in that country, state or
city. For the main competitor, find the key value proposition, product offering,
pricing tiers, market share/penetration (educators who are their customers),
funding/owner backing and benchmark against the specific EduHans service(s) -
identify why we could pitch for EduHans against the competitive product
Note: There has been earlier work done on competitive environment. Refer to that
research and supplement it with the new findings for the target customer segments
4. EduHans ‘Go-To-Market’ positioning
• Based on the data gathered during primary and secondary research, create a clear
market opportunity and positioning for EduHans
• Prepare sales pitch tactics by target segment focusing on customer’s needs and pain
areas (need to create a compelling customer story, the pitch should not be about
EduHans’ features)
• Determine pricing tiers for EduHans’ services for market entry
Phase II
1. EduHans B2B and B2C business forecast, Pro-forma, break-even analysis (include any
potential business opportunity from Upstream bespoke services/project work)
2. EduHans operational model
3. EduHans growth strategy, funding timing, investors pitch outline
Students background
• Flexible – Final year - Management, Economics, Science or Commerce students (Bachelors or Masters)
• Interest in working in a start-up environment
• Strong commercial judgment, data-driven analysis skills, ability to deal with ambiguity and
find solutions
• Financial modeling (optional)
• Self-motivated, can work with minimal supervision
• Excellent communicator with solid business acumen
• Confident and strong presentation skills
• Flexibility with domestic and international travel to Singapore and/or S.E. Asia countries
(during Phase II of internship)
• Need to have your own laptop with genuine Microsoft product suite installed
Stipend
• Rs 8,000 per month base salary
• Performance-driven guaranteed bonus, ranging from min. 20% to 50% (calculated based on
total internship earnings for each phase)
• Rs 2,000 joining bonus
• Reimbursement of internet and phone bills (up to Rs.2000 per month)
• Any business travel would be completely covered by the company – Economy class return
tickets, stay in a 4/5-star hotel (prepaid by the company), all local travels and meals (bills
required)
Recruitment process
Skype audio call – 2 to 3 rounds with co-founders
Interested students are requested to mail their RESUME at: atul.ganeriwala@upstream-innovations.com by mentioning "SXC Internship"
Last date: October 12, 2019
The company’s name is ‘Upstream Innovations’ (UPI). It is a start-up based out of Singapore and India that provides a foundational cloud-based, mobile-enabled platform for developing, delivering and optimizing digital experiences across diverse business domains. UPI is well-funded and looking to launch its first propriety product ‘EduHans’ in 2020. EduHans is a one-stop unified platform that offers a bundle of AI-enabled education-focused, self-managed services/tools related to profiling, searching, counseling, communicating and social networking for both Education seekers &
providers.
Job location
Flexible. Phase I or the initial period of the internship will mostly require working remotely with a laptop, secure internet, and mobile phone connection. Phase II or the latter part of the internship may require travel to cities within India, Singapore or S.E. Asia depending upon business needs.
Internship period
The internship has been structured in two phases of the 3-month period with focussed planned deliverables. The intern is expected to put in a minimum of 40 hrs per week.
Phase I
1st Oct – 31st Dec
Phase II
1st Jan – 31st Mar
Note: Flexibility with taking work calls on weekends and late-night (given time zone differences across countries)
Job descriptions
This is a commercialization project that will focus on defining the market entry strategy and
identifying specific tactics to win target customers for the EduHans platform. The project goal is achieved through the following deliverables –
Phase I
1. Define the target customer segment and clearly identify potential ‘early adopters’ of EduHans
• Secondary market research to shortlist and prioritize top countries, states, cities and
the specific set of Educators (universities, schools, coaching centers, individual tutors,
government universities etc.) for launching the B2B and B2C portions of EduHans
• The analysis should be based on well-defined logical parameters such as digital
economy penetration for the target country, educator/student behavior and
readiness, educator need, competitive environment, legal/regulatory restrictions,
product fit etc.
2. Develop deep customer understanding
• Primary market research (mostly telephonic, few local personal visits) to clearly
identify the current digitization status of target Educator (end-to-end flow from
admissions to alumni management), the platform currently in-use, online and social
presence of Educator, desire to grow digital adoption, potential conflicts (change
management, budget, resources, etc.)
• Understand the top customer needs, interest in an EduHans type product / specific
services (for both B2B and B2C type Educator)
• Identify decision-making hierarchy, key contacts for future discussions, demos, etc.
(for all target Educators that express further interest)
• With all the data captured, come up with a ‘top customer needs’ analysis and verify
against the Minimum Viable Product (MVP) currently being developed for EduHans
3. Benchmark top three competitors
• For the target customer segment, identify at least top 3 competitors (global,
regional or local) that are operating in the EdTech space in that country, state or
city. For the main competitor, find the key value proposition, product offering,
pricing tiers, market share/penetration (educators who are their customers),
funding/owner backing and benchmark against the specific EduHans service(s) -
identify why we could pitch for EduHans against the competitive product
Note: There has been earlier work done on competitive environment. Refer to that
research and supplement it with the new findings for the target customer segments
4. EduHans ‘Go-To-Market’ positioning
• Based on the data gathered during primary and secondary research, create a clear
market opportunity and positioning for EduHans
• Prepare sales pitch tactics by target segment focusing on customer’s needs and pain
areas (need to create a compelling customer story, the pitch should not be about
EduHans’ features)
• Determine pricing tiers for EduHans’ services for market entry
Phase II
1. EduHans B2B and B2C business forecast, Pro-forma, break-even analysis (include any
potential business opportunity from Upstream bespoke services/project work)
2. EduHans operational model
3. EduHans growth strategy, funding timing, investors pitch outline
Students background
• Flexible – Final year - Management, Economics, Science or Commerce students (Bachelors or Masters)
• Interest in working in a start-up environment
• Strong commercial judgment, data-driven analysis skills, ability to deal with ambiguity and
find solutions
• Financial modeling (optional)
• Self-motivated, can work with minimal supervision
• Excellent communicator with solid business acumen
• Confident and strong presentation skills
• Flexibility with domestic and international travel to Singapore and/or S.E. Asia countries
(during Phase II of internship)
• Need to have your own laptop with genuine Microsoft product suite installed
Stipend
• Rs 8,000 per month base salary
• Performance-driven guaranteed bonus, ranging from min. 20% to 50% (calculated based on
total internship earnings for each phase)
• Rs 2,000 joining bonus
• Reimbursement of internet and phone bills (up to Rs.2000 per month)
• Any business travel would be completely covered by the company – Economy class return
tickets, stay in a 4/5-star hotel (prepaid by the company), all local travels and meals (bills
required)
Recruitment process
Skype audio call – 2 to 3 rounds with co-founders
Interested students are requested to mail their RESUME at: atul.ganeriwala@upstream-innovations.com by mentioning "SXC Internship"
Last date: October 12, 2019
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