URL: www.audi.in
Position: Executive Marketing
Job Description:
1.
Primary
Responsibilities:
a)
Market Research
Ø
Conduct local customer segmentation and buyer value analysis to
ensure targeted dealership marketing strategy.
b)
Marketing Planning & Budgeting
Ø
Prepare monthly media plan (branding, campaigns, marketing, and
digital media marketing) as per Audi tactical and monthly customer offers.
Ø
Communication planning and PR strategy with the local media in
the territory of operation aligned with Audi India guidelines.
Ø
Acquire and maintain competitor price list and schemes on a
monthly basis.
c)
Marketing implementation
Ø
Coordinate closely with Sales, Service, and CRM teams to develop
campaigns which are in line with the overall dealership sales, service, and
customer relations strategy.
Ø
Ensure execution of branding, campaign and , marketing, digital
marketing activations as per plan and as per defined Audi standards and CD/CI brand
guidelines.
Ø
Manage procurement of new customer databases from various
sources to design alternate channel outreach programs.
Ø
Manage execution of alternate channel customer outreach programs
through tele-calling, emails and SMS blasts in line with the monthly plans.
Ø
Coordinate with media and event management companies towards
effective execution of planned marketing and branding campaigns.
Ø
Manage appropriate allocation of leads to the sales team and
update customer database accordingly.
Ø
Ensure customization of sales toolkit with updated marketing
collaterals and manage distribution of the same to the showroom and sales team.
Ø
Ensure execution of the annual brand events planned by Audi
India as part of the Annual Sales Appendix.
Manage inventory of all marketing collaterals such as brochures /
catalogues / price list etc.
Position: Sales Consultant
Job Description:
1.
Primary Responsibilities
a)
Lead Generation
Ø
Actively participate
in marketing activities and drive referrals to generate leads and achieve
retail target.
b)
Vehicle Sales
Ø
Actively maintain
contact with prospective customers to convert them into buyers and sell the
entire Audi product portfolio.
Ø
Regular follow-up
on leads allocated through the marketing team, Audi India centrally.
Ø
Make sure that
the customer receives a warm welcome at the showroom, is made comfortable in
the customer lounge area and is offered appropriate refreshments.
Ø
Conduct need
analysis with the customer, vehicle demonstration and test drives to create a
unique product experience, making customers feel the need to buy an Audi.
Ø
Demonstrate
strong product and customer understanding to build trust and offer customers
the right. products from the Audi portfolio and draw up a complete offer which
meets their exact needs and interests
Ø
Demonstrate the
key highlights of the Audi vs competitive products.
Ø
Check for Finance
requirements, Trade-in opportunities, accessories, EW, Service Package, other
VAS requirements from the customer.
Ø
Guide the
customer through the complete decision making process all the way from the
offer to the signed contract in a way that ensures meeting of customer
preferences as well as those of the dealership and AUDI India.
Ø
Showcase strong
customer orientation and ensure the customer has a Audi brand experience
through the sales process, right from first contact to final vehicle delivery.
Ø
Ensure
achievement of monthly sales targets set in line with dealership sales appendix.
Ø
Drive sales for the
dealers by selling profitably and maximizing value added services sales.
c)
Additional Business Generation
Ø
Proactively check
with the customer for incremental business opportunities for the dealership by
evaluating for referrals, cross-selling possibilities through used car
exchange, Finance schemes, Accessories sales, Extended Warranty and other value
added services.
d)
Process Adherence
Ø Plan and manage all system level reporting and documentation
requirement as per Audi standards.
Ø Ensure Lead Management module owner ship of SFDC.
Ø Bring competitive intelligence and feedback, and ensure strong
awareness of the competitive activities .
Ø Ensure adherence to process and achievement of LRS scores.
Ø Update and maintain the IPAD with latest information on
Products, Pricing and Customer Schemes.
e)
Customer Satisfaction
Ø Own the customer satisfaction scores for the sales process through CSS.
Ø Ensure presence and owner ship of the customer vehicle sales and
delivery process.
Ø Conduct home visit if required to drive customer satisfaction.
Ø
Coordinate
effectively with relevant teams and stake holders to ensure smooth execution of
required. processes such as Test Drives, Billing and payments, Loan approvals,
RTO registrations, trade-in evaluations, and final vehicle handover.
Position: Sales Consultant
Job Description:
1.
Primary Responsibilities
a)
Lead Generation
Ø
Actively participate
in marketing activities and drive referrals to generate leads and achieve
retail target.
b)
Vehicle Sales
Ø
Actively maintain
contact with prospective customers to convert them into buyers and sell the
entire Audi product portfolio.
Ø
Regular follow-up
on leads allocated through the marketing team, Audi India centrally.
Ø
Make sure that
the customer receives a warm welcome at the showroom, is made comfortable in
the customer lounge area and is offered appropriate refreshments.
Ø
Conduct need
analysis with the customer, vehicle demonstration and test drives to create a
unique product experience, making customers feel the need to buy an Audi.
Ø
Demonstrate
strong product and customer understanding to build trust and offer customers
the right. products from the Audi portfolio and draw up a complete offer which
meets their exact needs and interests
Ø
Demonstrate the
key highlights of the Audi vs competitive products.
Ø
Check for Finance
requirements, Trade-in opportunities, accessories, EW, Service Package, other
VAS requirements from the customer.
Ø
Guide the
customer through the complete decision making process all the way from the
offer to the signed contract in a way that ensures meeting of customer
preferences as well as those of the dealership and AUDI India.
Ø
Showcase strong
customer orientation and ensure the customer has a Audi brand experience
through the sales process, right from first contact to final vehicle delivery.
Ø
Ensure
achievement of monthly sales targets set in line with dealership sales appendix.
Ø
Drive sales for the
dealers by selling profitably and maximizing value added services sales.
c)
Additional Business Generation
Ø
Proactively check
with the customer for incremental business opportunities for the dealership by
evaluating for referrals, cross-selling possibilities through used car
exchange, Finance schemes, Accessories sales, Extended Warranty and other value
added services.
d)
Process Adherence
Ø Plan and manage all system level reporting and documentation
requirement as per Audi standards.
Ø Ensure Lead Management module owner ship of SFDC.
Ø Bring competitive intelligence and feedback, and ensure strong
awareness of the competitive activities .
Ø Ensure adherence to process and achievement of LRS scores.
Ø Update and maintain the IPAD with latest information on
Products, Pricing and Customer Schemes.
e)
Customer Satisfaction
Ø Own the customer satisfaction scores for the sales process through CSS.
Ø Ensure presence and owner ship of the customer vehicle sales and
delivery process.
Ø Conduct home visit if required to drive customer satisfaction.
Ø
Coordinate
effectively with relevant teams and stake holders to ensure smooth execution of
required. processes such as Test Drives, Billing and payments, Loan approvals,
RTO registrations, trade-in evaluations, and final vehicle handover.
Position : Front Office Manager
Job Description:
The Audi Front
Office Manager directs the Front Office team competently and manages the
processes of the entire Front Office department at the Audi dealership. By
motivating those in the department and ensuring their continuous development,
he ensures that the throughput and service revenue targets agreed on with the
management of the dealership are achieved. He ensures that every customer
receives an excellent service experience and is instrumental in the fact that
customers are enthusiastic about the Audi brand and the dealership.
Planning & Control
Ø Uses his expert understanding of the luxury car aftersales
market potential and key customer buyer values to define the Annual, Quarterly
and monthly throughput and service revenue targets in alignment with the
dealership management and Audi India
Ø As the leader of the front office as a key driving entity for
customer satisfaction and service revenue, defines strategy for his team to
maximize throughput and service revenue by designing customer offers, schemes
and other initiatives in coordination with the service head.
Ø Ensure appropriate ownership and cascading of targets within his
team and periodically track and review progress and provide appropriate
guidance and suggestions for course correction
Manage Front Office operations for Customer Satisfaction
Ø Supervise efficient allocation of service enquiries received
from the Customer Care team to ensure optimal customer focus and attention
Ø Supervise and plan the
daily duty roaster for service advisors to ensure optimal balance between
workshop/ bodyshop capacity utilization and desired levels of customer
satisfaction
Ø Ensure customer visiting the workshop or the bodyshop are
appropriately handled and allocated a service advisor as per appointment or as
per customer requirements
Ø Monitor and supervise the appointments and other commitments
being made to customers and ensure adherence to the same to ensure
Ø Guide and monitor the Service Advisors on handling of critical
customer related issues such as complaints, delays in delivery, and to
efficiently pitch for accessories and other VAS sales
B) Process Adherence
Ø Ensure full adherence to Audi Service Core processes to ensure
complete customer delight.
Ø Continuous monitoring of the attainment of the goals set as
above and the prompt initiation of corrective measures where appropriate.
Ø Ensure smooth coordination with workshop, bodyshop and quality
team to ensure superior quality in repairs and to avoid repeat repairs for
customers.
C) Revenue & Throughput Management
Ø Ensure accurate planning, implementing and reviewing of service
revenues and throughputs in line with company targets
Ø Monitor and analyze all KPI (Appendix) set and agreed by company
and the manufacturer for the front office department.
D) Personnel and Training Manager
Ø Ensure that the organization structure for the Front Office
department is created, approved and job descriptions defined to meets the
requirements of Audi India.
Ø Ensure that there is an overall plan in Place for all staff to
receive regular training in order to succeed and advance their carrier within
the company.
Ø Regularly collaborate with Service, Parts, and Customer Care teams
to discuss and improve service quality standards, working processes to achieve higher
customer satisfaction
E) Infrastructure Management
Ø Ensure that the Front Office facilities are well-maintained,
up-to-date, clean and tidy.
Ø Co-ordinate all activities within Service and Part department and
also ensure a good level of cooperation with other departments.
Ø Ensure that Standard Audit criteria are fulfilled as per
Manufacturers requirement.
Ø Implement IT systems in order to provide target group-oriented
customer support to Service customers.
Interested students are requested to mail their RESUME at: marketing@audikolkata.com by mentioning "The POST you are applying
....from St. Xavier's College"
Last date: June 30, 2016
