ELEGANT STEEL

Internship / Job 

Position: Digital Marketing

Required: 1-2 years of experience in the specific fields

Responsibilities:

 Assist in the formulation of strategies to build a lasting digital connection with consumers

 Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

 Launch optimized online adverts through Google Adwords, Facebook etc. to increase

company and brand awareness

 Be actively involved in SEO efforts (keyword, image optimization etc.)

 Prepare online newsletters and promotional emails and organize their distribution through

various channels

 Provide creative ideas for content marketing and update website

 Collaborate with designers to improve user experience

 Measure performance of digital marketing efforts using a variety of Web analytics tools

(Google Analytics, WebTrends etc.)

 Acquire insight in online marketing trends and keep strategies up-to-date

Area Summary KPI

Search Engine Optimization

On-Page

Website Audit

Competitor analysis

Keyword analysis and; effective URL mapping Meta

tag optimization

Image alt tag optimization

Sitemap - XML & HTML (.xml is already present, can be

optimized)

H - Tags restructuring with top Keywords

Robots.txt modification

Do-follow & No-follow implementation

Google Analytics handling along with Tag Manager & Search

console

Schema Mark -Up optimization

Page Speed Optimization

SEO Specific website modifications like page interlinking,

hyperlinking, image optimization, page speed optimization

Google -Analytics Set-up

Website Page/Blog content writing and placement - 2 per

month

Landing Page Creation and optimization as per

requirement

Improvement in

organic search

Business Listing

Classified Advertisement

Social Bookmarking

Reviews/Comment Generation

Forum Commenting

Creating a presence on 2-3 organic forums like Quora

Off-Page

where Micro SMEs and distributors are present, (this will be

done from anonymous profiles in the guise of reviews and

opinions so that they do not look like

direct brand promotion)

Improvement in

organic search,

rankings & leads

PDF Creation & Submission

Video Submission

Infographic Creation

Outreach Link building

Competitor Backlink Analysis and creating roadmap

on the same.

Local SEO / Google Listing

Social Media Optimization

Facebook

Profile update and Hygiene

Increasing connection Like/Follower

acquisition Relevant group joining &

sharing Increasing engagements

Posting 10 to 15 content per month with proper

#Tags and write-ups

Creative Designing

Increase in Leads,

Engagement, page likes,

followers, shares,

reactions

LinkedIn

Profile update and Hygiene

Increasing connections Increasing

engagements Increasing followers

Joining relevant groups

Posts – Adaptations from Facebook LinkedIn

specific post creation and update if required

Instagram

Profile update and Hygiene

Like/Follower acquisition Increasing

connections Increasing

engagement

Posts - The same images used under Facebook promotion

Creative Designing

Profile update and Hygiene

Like/Follower acquisition

Twitter

Increasing followers Increase

following

Post - The same images used under Facebook

promotion

Tweet Engagement

Paid Ads

Google Ads and

Remarketing

Campaigns

Google ads account management

Analysis of the target audience (website, YouTube

videos, Apps and other GDN for display Ads) Competitor

analysis

Ads specific keyword research with negative

keywords

Creative ad copy writing Campaigns

and ad group creation Location setup

Integrating Google Ads code into the website Google

analytics setup & performance monitoring Bid monitoring

and management

Performance monitoring and management

Bi- Monthly Reporting with conversion percentage

Remarketing Campaigns

Leads, Clicks, visits,

impressions etc

Social Media Ads

(Facebook,

Instagram, LinkedIn,

Twitter)

Business objective and goal creation

Campaign & ad group creation Writing

promotional text

Hash Tag analysis and implementation

Geographical targeting setup

Setting up target audience Boosting

the creative posts Strategic bid

management

Bid & clicks monitoring on regular basis A/B

testing

Ad optimization

Leads, Clicks, visits,

impressions etc

YouTube Ads

Goal Creation

Writing Ad Copy Text for Title and Description as per Video

content

Hash Tag analysis and implementation

Geographical targeting setup

Setting up target audience

Strategic bid management Ad

optimization

Leads, Clicks, visits,

impressions etc

Interested students are requested to mail your RESUME at: sxcplacementcell@gmail.com by mentioning for "ELEGANT - DIGITAL MARKETING"

Last date: April 12, 2021