Friday, August 22, 2014

LAW POINT

LAWPOINT PUBLICATIONS is an emerging publishing company with books for all. It has published various books making its niche in publishing books of repute and quality. The company majorly focusses on publishing books on diversified field subjects. The company is in existence for over 6 years, although the company’s management is in publishing since 1975, through its sister concern Kamal Law House.
Lawpoint Publications was set up in the year 2008 keeping in view the varied demands of the public at large for books on the general subjects which had huge gap for right books for the right course and right person. Since, then the company has published over 300 titles for students, professionals, educators, and public in general.
The Company has published books on various fields being:
Higher Education – B.Com, BBA, MBA, LLB, CA, CS, CMA, B.Tech, M.Tech, BCA, MCA
Computers and Information Technology
·        Stock Market, Finance, Banking and Competitive Exams
Central and State Government Departmental Exams


Job Profile of Database Executive
1. Basic Company Information
LAWPOINT PUBLICATIONS is an emerging company in the publishing industry with huge growth potential. It has published various books making its niche in publishing books of repute and quality. The company majorly focusses on publishing books on diversified field subjects. It has published books on various fields being:
·        Higher Education – B.Com, BBA, MBA, LLB, CA, CS, CMA,
·        Computers and Information Technology
·        Stock Market, Finance, Banking and Competitive Exams
·       Central and State Government Departmental Exams

2. Qualifications
Undergraduate or higher university degree in Economics, Management, or Operations or equivalent work and experience with minimum 1 years’ work experience preferably in data entry and record keeping work. Operating Role – collecting and maintaining company data in system software, providing the same to Sales & Marketing Manager for further use after processing the same. Candidate must be patient, meticulous and logical in their work and capable of prioritising tasks. Good problem solving, analytical, administrative, organisational, communication and interpersonal skills are also important. Familiarity with computer operating systems and database technology (design, software and structure) is essential. Also one should possess good interpersonal skills, and should be cooperative and conversant with fluently reading, speaking and writing in English, hindi and bengali.
S/he should have expert knowledge in DTP softwares :
(i) Pagemaker, Photoshop, Coreldraw
(ii) MS Office


Other Qualifications
·        Database maintenance experience with a proven track record of exceeding expectations
·        Candidate must have a zest for data entry
·        Practical experience with training programs and action-based workshops
·        Complete Knowledge of the system and its softwares

3. Job Description

Responsibilities
Database maintenance is an important function in the Sales and Marketing Team. A database administrator is responsible for the way a company manages, organizes, stores and accesses its information. Database administrators design, write and take care of computer database systems so that the right person can get the right information at the right time. They work with database software to find ways to store, organise and manage data. They identify user needs, set up computer databases and test systems ensuring that they perform as they should. Data integrity, backup, security and troubleshooting are critical parts of the database administrator's job.
This role offers the potential of growth for the appropriate candidate to become a part of the Sales & Marketing process of the company.

Job Details
1.     Database Admin will need to process information received from Marketing Executives & Marketing Manager & Other Employees and the data should be processed in the form required by them for future use.
2.    Establishing the needs of users and monitoring user access and security of data;
3.    maintaining data standards, including adherence to the Data Protection;
4.    writing database documentation, including data standards, procedures and definitions for the data dictionary;
5.    Developing, managing and testing back-up and recovery plans;
6.    Commissioning and installing new applications and customising existing applications in order to make them fit for purpose.
7.    Maintain database of
(a)                         Colleges
(b)                         Schools
(c)                         Teachers
(d)                         Institutes
(e)                         Booksellers
(f)                          Complimentary distribution, etc.
(g)                         Other data provided
8.    Improving the effectiveness of the database tools and services
9.    Ensuring all the data complies with legal regulations
10.  Monitoring database performance and data entry procedures
11.  Improving the technology used
12.  Testing and modifying databases to ensure that they operate reliably;
13.  Prepare and Submit a daily report and monthly data collection records report.


Digital Marketing Executive
1. Basic Company Information
LAWPOINT PUBLICATIONS is an emerging company in the publishing industry with huge growth potential. It has published various books making its niche in publishing books of repute and quality. The company majorly focusses on publishing books on diversified field subjects. It has published books on various fields being:
·        Higher Education – B.Com, BBA, MBA, LLB, CA, CS, CMA,
·        Computers and Information Technology
·        Stock Market, Finance, Banking and Competitive Exams
·       Central and State Government Departmental Exams


2. Minimum Qualifications
Undergraduate or higher university degree in Economics, Management, or Operations or equivalent work and experience with minimum 1 years’ work experience preferably in digital marketing with expert knowledge in database softwares, i.e. access, excel, etc.

Knowledge, Experience and Qualifications Essential Skills
·        Proven experience in digital marketing and online PR in an agency or consumer branding environment
·        Strong understanding the digital landscape and how it can be used to support and develop the brand
·        Good experience and understanding of customer and market dynamics and requirements
·        Experience of digital content management
·        Familiarity with brand marketing sites
·        Excellent copywriting skills
·        Search engine experience, including the ability to generate inbound links from the internet.
·        Proficiency using tools to track and report on response rates, traffic and pick up
·        Broader digital marketing skills encompassing keyword generation, PPC marketing and banner advertising
·        Experience of campaign management e.g. Google AdWords, AdMob, Email
·        Experience of budgeting, reporting and analysis (Excel)
·        A good working knowledge of web analytics, Photoshop and Dreamweaver ideal but not essential
·        Understanding of the principles of design for digital communications
·        Ability to interpret brand parameters and goals and set up a vision for achieving them through communication vehicles, sell this vision, and execute it Competencies Required
·        Positive work ethics with a willingness to engage with and love our brand
·        Excellent communication skills
·        Good project management skills
·        Strong analytical skills, numerical skills and a good knowledge of Excel
·        Good relationship management skills and a good team player
·        Creative flair and enthusiasm for new ideas and concepts
·        Commercial awareness
·        Confident, passionate and enthusiastic attitude


3. Work Details
Job Responsibilities
A digital marketing executive plays a specialized, individual contributor role as part of the Digital Marketing & Analytics team. Through digital and online techniques and analysis, the digital marketing executive pursues specific goals in lead generation, lead qualification, communication, brand building and conversion. Passion for brand building and creativity are required for this role. Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement. Strong skills in online marketing, branding, social media marketing and copywriting are desirable. Prior experience and training in online brand building would be a strong credential. Abilities and aptitude in sales, business development, customer interaction and relationship would be appreciated.

Principal Responsibilities
Digital Marketing

§  To be responsible for developing, executing and delivering the clients digital / online marketing strategy, planning and budget to include online, new media, web, e-commerce and SEO to drive the business forward through key marketing channels.
§  To be responsible for managing online branding, communications and campaigns through the clients website, email marketing, building the online community, attracting new customers, search engine optimisation, and search marketing.
§  To review technologies and explore new developments in the digital landscape to find ways to more effectively deliver the  communication and business objectives.
§  To be responsible for managing all client communications to  drive leads and ensure through gap analysis, appropriate  support to correct performance with in cost effective targets.
§  To be responsible for planning/ improving the design, usability,  content and conversion points of the clients websites and for the  promotion and growth of the clients web properties.
§  To Work & Manage Website team to plan and  implement all  online marketing campaigns including digital campaign collateral
§  To be responsible for the smooth running and completion of projects across site builds, online advertising, social media, maximising online sales opportunities and search marketing.
Job description

§  To be responsible for identifying and prioritising digital marketing objectives, creating and communicating Marketing targets / briefs.
§  To review the performance of all sites and for campaign reporting to ensure that revenue and costs per acquisition are  managed and to ensure delivery of ROI
§  To develop and execute solid plans to increase page views, unique visitors, dwell time and site ‘stickiness’ to encourage repeat usage.
§  To analyse campaigns, identify trends and provide fast, accurate reports, optimising campaigns to produce the best  return on investment for the clients.
§  To implement and monitor SEO and PPC strategy to drive  traffic and conversion rates
§  To analyse and interpret user journey stats in order to improve the customer experience
§  To manage the use of digital media to support the company’s product strategy
§  To work with the wider Business Development team to improve customer attraction and retention
§  To take responsibility for managing significant digital marketing projects ensuring that they are delivered within budget and scope
§  To be responsible for managing the clients online marketing budget
§  To develop and maintain strong relationships with colleagues and third party providers.
§  To develop and maintain strong relationships with clients.
§  To drive marketing best practice within the organisation
Customer Service
§  To provide professional and effective services to internal and / or external customers, to meet customer expectations, particularly in terms of Quality and Timeliness in line with departmental standards, procedures and guidelines.
§  To communicate courteously with internal and / or external customers by telephone, email and fact to face, building positive relationships, investigating, responding to and progressing issues and queries to a successful conclusion at the earliest time.
§  To speak positively and enthusiastically about the company and its products and services to ensure that a professional company and brand image is provided at all times to customers and colleagues.


Teamwork
§  To work as part of a wider team to drive traffic to the website
§  To work as part of a team to achieve the departmental standards.
§  To work together with other departments and divisions within  the organisation to identify any process improvements and  improve standards, efficiency and profitability.

Knowledge
§  To ensure that a good level of understanding and knowledge of organisations products and services, which is improved and maintained at all times, ensuring that customer queries can be  dealt with accurately and appropriately and supported by the department
§  To take responsibility for own personal development in line with agreed annual performance objectives.
§  To be willing to list to and support colleagues and team members with professional problems, devoting time to impart expertise, infusing confidence and expressing positive expectations regarding the team’s and company’s performance.
§  Such other duties as the management may from time to time reasonably require.

Reporting
Department: Sales & Marketing
Reports to: Sales & Marketing Manager
Responsible for: Developing the Website, Development side of the business, Digital Marketing.

Key Interfaces
Dealing with internal customers, external customers and third party suppliers.

Dimensions/Budgets
Case-by-Case client budgets - Monthly, Quarterly & Annual Department financial targets for Lawpoint Publications.


Job Profile of Production Manager
1. Basic Company Information
LAWPOINT PUBLICATIONS is a publishing house. The company publishes books on diversified subjects. It has published books on various fields being:
·        Higher Education – B.Com, BBA, MBA, LLB, CA, CS, CMA,
·        Computers and Information Technology
·        Stock Market, Finance, Banking and Competitive Exams
·        Central and State Government Departmental Exams

2. Qualifications
Undergraduate or higher university degree in Economics, Management, or Operations or equivalent work experience with minimum 1 years’ work experience preferably in publishing industry in Production and Printing. Operating Role - Data Analysis, Work Delegation, Influencing skills, good interpersonal relations, excellent communication skills - involving planning, coordination and control of manufacturing processes. He should be conversant with reading, speaking and writing in English. He should have hands on knowledge in DTP software:
  • PageMaker, CorelDraw, Photoshop
  • MS Office
  • Adobe PDF

Other Qualifications
·        Production experience with a proven track record of exceeding expectations
·        Candidate must have a zest for Production Work
·        Practical experience with training programs and action-based workshops
·        Demonstrated leadership, management, networking and negotiation skills

3. Job Description



Responsibilities
Production Manager is an important role that requires a self-driven leader. Being the Production manager, he needs to act in a manner to enable the company to reach its desired goal, i.e. production expansion. The position involves working with senior management of the company in identifying new areas and subjects of production so as to reach new highs in the fields of production and maintaining a good working relationship with the management, workers and Authors. Thus, ensuring that goods and services are produced efficiently and that the correct amount is produced at the right cost and level of quality and working on production processes and activities to meet production targets.
This role offers the potential of growth for the appropriate candidate to take over production of the company.

Specific Responsibilities:
Business
ü  Detailed understanding of Lawpoint Publications various products, subject of publications, new upcoming fields
ü  Create Production strategy with Sales & Marketing Manager, and Production schedule and action plan
ü  Work delegation to typists and proof readers and completion of the same to be seen.
ü  Identify and activate new production processes w.r.t. printing, binding, etc. to improve on production with new technology
ü  Track Production Process of competitors
ü  Implementation of best practices of Production

Work-Management
ü  Hands-on management of Production process of the company involving direct interaction with Authors, printers and binders
ü  Overseeing the production process, drawing up a production schedule; , List of Books Published during the month/Year.
ü  ensuring that the production is cost effective;
ü  making sure that products are produced on time and are of good quality;
ü  working out the human and material resources needed;
ü  drafting a timescale for the job;
ü  estimating costs and setting the quality standards;
ü  monitoring the production processes and adjusting schedules as needed;
ü  being responsible for the selection of Raw Material and maintenance of production quality;
ü  monitoring product standards and implementing quality-control programmes;
ü  liaising among different departments, e.g. suppliers, managers;
ü  working with managers to implement the company's policies and goals;
ü  ensuring that health and safety guidelines are followed;
ü  supervising and motivating a team of workers of Production departments;
ü  reviewing worker performance, i.e. Production Workers;
ü  identifying training needs with proof readers and typists and other production staff
ü  Organize and execute production events
Ø  Authors Submission of Books
Ø  Books composing, Setting and lay outing of books
Ø  Special support to marketing team for specialised books
Ø  Collect feedback of the production of books w.r.t. quality, quantity, etc.
Ø  Information Providing to Marketing Head and Despatch Head for books being sent to print and that are complete after printing, etc.
Ø  Printing of books that are out of stock with consultation of Marketing Department for demand
Ø  Paper Samples to be kept and used for choosing paper for production
ü  Ensure proper stocking by Printers the Paper/Board for printing including proper records for paper/board usage
ü  Provide Pre-defined sizing and guidelines of books to all type setters
ü  Complete Production coordination (with paper suppliers, printers, binders)

Financial
ü  Ensure in 12 months to reach budgeted Production Schedule
ü  Accounting Paper Work
Ø  Order Memos
Ø  Paper/Board Accounts of Printers
Ø  Binders Ledgers for books binding done and stock with them
Ø  Accounts of Paper Suppliers, Binders, Printers to be kept
ü  Reports to be prepared of daily works and monthly Production made (Personal MIS).
ü  Collection of Daily MIS of Proof Readers, Type Setters and reporting the same to the higher Management

Process
ü  Working with managers to implement the company's policies and goals;
ü  Suggest processes that would improve the Production process of the company.
ü  Suggest any other process that would benefit the company



Job Profile of Sales Executive
1. Basic Company Information
LAWPOINT PUBLICATIONS is a publishing house. The company publishes books on diversified subjects. It has published books on various fields being:
·        Higher Education – B.Com, BBA, MBA, LLB, CA, CS, CMA,
·        Computers and Information Technology
·        Stock Market, Finance, Banking and Competitive Exams
·        Central and State Government Departmental Exams

2. Qualifications
MBA in Sales/Marketing from any Business School with minimum 2 years’ experience preferably in publishing industry in Sales Operating Role - Data Analysis, Negotiation skills, Influencing skills, Networking, good interpersonal relations, excellent communication skills - Collaboration Skills to drive agenda thru multiple stakeholders. Should have convincing communication skills and should be fluent in English. S/he should have proper knowledge about the state and the different locations.
Education: UG - Any Graduate - Any Specialization
PG - MBA/PGDM - Any Specialization
Doctorate - Doctorate Not Required, Any Doctorate - Any Specialization
Other Qualifications
·        Undergraduate or higher university degree in Economics, Management, Marketing, or Operations or equivalent work experience
·        Marketing and Sales experience with a proven track record of exceeding expectations
·        Practical experience with training programs and action-based workshops
·        Demonstrated leadership, management, networking and negotiation skills.
·        Ability to travel


3. Job Description

Responsibilities
Sales Representatives requires a self-driven leader as it plays an important role in any organization. She/he Being the face of the company needs to act in a manner to enable the company to reach its desired goal, i.e. sales expansion. The position involves working with senior management of the company in identifying new geographies in the territory of work, developing and sustaining new sales channels, contacting, establishing and maintaining a good working relationship with distributors, customers, institutes, colleges, etc. working on marketing activities in the geographies to meet sales targets.
This role offers the potential of growth for the appropriate candidate to take over managing sales for the entire region.
Specific Responsibilities:
Business
ü  Detailed understanding of Lawpoint Publications various products, our sales channel partners, target customer profile and marketing approach
ü  Responsible for identifying geographies for Lawpoint Publications to expand
ü  Create distributor/franchisee strategy and action plan
ü  Create marketing plan for his geography
ü  Identify and activate new retail partners in new states (including franchisee, licensee, vendors and other organized retailers) to sell Lawpoint Publications
ü  Track performance of competitors
ü  Identification and analysis of trends
ü  Implementation of best practices of Up-selling and cross selling


Field-Management
ü  Hands-on management of channel partners across region, involving direct interaction and training with channel partner managers and sales staff
ü  Organize and execute marketing events across regions
Ø  Orders Collection
Ø  Getting books recommended in colleges, institutes, etc.
Ø  Make special tie-ups or block deals, etc.
Ø  Take feedback of the books.
Ø  Information Providing to Customers, Booksellers, Institutes, Colleges, etc.
Ø  Attend Seminars, book fairs and other Direct Marketing by standee, posters, kiosks, Canopy, etc.
Ø  Visit, colleges, teachers, institutes, libraries, seminars, etc.
Ø  Regular Stock Check up at booksellers and information providing for books to be returned.
ü  Data base management to track customer’s profiles, satisfaction, etc.
ü  Ensure proper stocking by booksellers


Financial
ü  Ensure in 12 months reach Rs 1 Cr of sales in each state being monitored
ü  Establish distributors in at least all cities
ü  Establishing of probable Authors with Production
ü  Submission of specimen details for books distributed free of cost for promotional purposes.
ü  Reports to be prepared and submitted to higher management of daily works and monthly sales made.


Process
ü  Suggest processes that help track and maintain our customer relationships.
ü  Suggest processes that would improve the sales and marketing process of the company.
ü  Suggest any other process that would benefit the company


Interested students are requested to mail their RESUME at: sales@lawpointkolkata.com

by August 30, 2014