Tuesday, March 17, 2015



At Pepsi, we’ve always led pop culture and youth imagination. And we believe that youngsters today are looking for new experiences and creative challenges like never before.

So this year, Pepsi will open up our most prized asset to our consumers: our advertising. And on the biggest platform out there.  We are challenging our consumers to Crash the Pepsi IPL by making a 30sec Pepsi ad, which will replace our advertising on TV during the Pepsi IPL.

The brief is simple: Show your love for Pepsi. Make it fun. Make it epic. Make it uniquely Pepsi.

If the ad makes it to our list of finalists, then consumers win a cash prize of Rs.1 Lakh and VIP access to the Pepsi-IPL. And from these finalists, a renowned jury will select six winning entries, which we will play on TV, so that a new Pepsi ad film premieres on each weekend of the Pepsi IPL.
Xavier’s is a bastion of creative excellence, and we believe this program will be of particular interest to both the talent at the campus, as well as the alumni. We’d like to visit the campus and hold a session for students.

In the meantime, for more information on the program, log on to www.crashthepepsiipl.com.

For details please contact: 

Mansha Tandon | Manager Marketing, Brand Pepsi 
m: +91 7838 654 885 | e: mansha.tandon@pepsico.com

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