SONA BISCUIT LTD -SOBISCO

 URL: https://www.sobisco.com/

Sona Biscuits Ltd (Sobisco) was established in 1992 by the enterprise of Shri Kailash Chand Agarwal. Headquartered in Kolkata, West Bengal, India, Sobisco today is an ISO 22000 company, BRC (British Royal Consortium) - A certified and also a member of AIB (American Institute of Baking) which in itself is a certification of our stringent adherence to quality standards. USD 150 million turnover boosts Sobisco’s confidence to go for bigger milestones. Sobisco’s present production capacity is 200,000 tonnes of Biscuits & Cakes. Sobisco ensures comfortable working environment with a sprawling 700,000 square feet floor space. The Sobisco family is ever-growing. We currently house more than 5000 employees. Over 1200 distributors & sub distributors guarantee that we reach you in no time. 600,000 shops and counting covered in 19 states of India and many more to go in the near future. Be spoilt for choice with Sobisco’s more than 100 different varieties of biscuits and cakes.

Position: E-commerce Manager (sales/marketing)

Required: The final year 2022 batch of B.Com/BMS/M.Com - Marketing

                         COP - MSM, IMC

JD: The Individual will effectively lead our Digital Marketing operations. His goal will be to help grow our brands' awareness online, while also enhancing engagement & influence to fulfil revenue ambitions of the organization.

- Has a creative bent, and is an outstanding communicator (shouldn't be camera shy)

– Ability to effectively interpret large amounts of consumer data to improve experience, quality & impact of campaigns

Roles And Responsibilities :

1. Plan and Manage Our Digital Assets Including the Website, Our Social Media.

2. Identify the latest Digital Trends and Technologies and propose Business Projects to explore

how to best utilize them in improving the quality of our engagement and communication.

3. Listing and managing product sales on all e-commerce platforms and social media.

4. Prepare Accurate Reports on our Marketing Campaign's Overall Performance.

5. Coordinate with Advertising and Media Experts to improve Marketing Results. Work With the Brand Team and Agencies to brainstorm new and innovative Customer Engagement Strategies.

6. Design and Oversee all aspects of our Digital Marketing Department including our marketing database, Email, and display advertising campaigns.

7. Evaluate important metrics that affect our Website Traffic, Service Quotas, And Target Audience.

8. Oversee and manage all contests, giveaways and other digital projects including but not limited to Influencers, Vlogs etc

CTC: Rs.3/- to 5/- lacs/pa (depending on the capability of the candidate)

February 25, 2022 - PPT /Online test/assignment

March 3, 2022 - Interview

To apply: Placement Cell - Dashboard / Notice board

Last date: February 20, 2022