Tuesday, April 5, 2016


Parentlane App is a personal companion and community for parenting, baby care & child development. Parentlane App is a social product carefully designed to allow new age parents to capture every moment of their child development through photos, notes and share it with friends, family or experts who are connected in their network. Each child is uniquely different and Parentlane applies Data Science & Intelligence extensively to understand the child with several parameters with an inbuilt intelligent feedback loop to deliver/recommend personalized rich information delivered at the right time to build a big differentiation and win trust & loyalty among parents in India. Beta version of the product is set to go live this month and it already has some prominent entrepreneurs backing it up. We are incubated at Accel Partners Launch Pad, Bangalore The company is founded by senior leaders with over 2 decades of collective experience in E-commerce, Mobile, Banking, FMCG background and is ambitious to become leaders in this category in India.

Internship Details Role: 
Content Marketing Executive - B2B2C - Internship - 45 working days Leading Marketers are aware that the future of advertising is content marketing! Parentlane presents a unique opportunity for institutions or professionals dealing with children to market their expertise and showcase their profile to the right audience by producing & distributing content on our mobile platform. It's a great value to deliver value to the right target segment and market themselves as a thought leader or expert.

Key Requirements: 1. Passionate about meeting & presenting to institutions (Clinics, Hospitals, Doctors, Pre-Schools, Day Care Centers, Teachers, Child Psychologists etc.) and influencing them to market their content on Parentlane 2. Assist in selection of content topics by working closely with Parentlane's content research team, get them reviewed or written by the experts in the community and managing execution of the program 3. Market the program in these institutions by executing or merchandising the branding elements. 4. Roll out Parentlane's 'Expert Certification' Program 5. Influence the Institutions or Professionals by marketing or sharing the content published on Parentlane to their customer database through our technology platform 

Goals: 1. No. of Experts or Institutions to be Enrolled for Content Marketing - Target 50 per Student in the Assigned Territory 2. No. of Parents who sign up and add their child timeline through Content Marketing Initiates - Target 500 per Student with Minimum 10 users from each Expert

Require: Post Graduates with excellent communication and presentation skills are a must. Preference given to candidates with Android Phone and Two Wheele

Payouts: We are proposing a payout structure based on performance on the goals.  100% -120% Achievement - Rs.10,000/-  120% - 150% Achievement - Rs.15,000/-  150% Achievement - Rs. 20,000/- 

Apart from the above, a conveyance fee of Rs.2,500/- will be provided during completion subject to minimal 80% achievement. However, No Transportation or Incentives will be paid to students who do not achieve the minimum targets of 80% 

Ambassador Program 

Require: B.Com, BBA, Mass Comm, English, Pol Sc, Sociology, Media Comm

Role II: Marketing Ambassador 
The objective of the organization is to improve the current status child development and parenting in our country. It’s one of the lesser known facts that the 90% of child development happens between the ages of 1-8 years. Parentlane is a one stop platform for all childcare needs, we bring a huge network of pediatricians, teachers, doctors and fellow parents at a fingers click. Parents have access to content related to activities, recipes and tips that are tailor made for the child. Marketing Ambassadors will play a key role in the foundation of the company and spreading awareness about the need for child care and development. 

Key points: 1. The Ambassadors will be helping in spreading the word about the need for effective child care and development. 2. They will help in expanding the network of Parentlane community. 3. This activity will help the students in developing communication skills which very important in the field of marketing. 4. They will also be part of creating the foundation of the Parentlane network. 

Role II: Photography Ambassadors The other very interesting aspect about Parentlane is that we are helping the parents capture and share important milestones and memories through photographs. Parentlane is encouraging the idea of capturing important memories and sharing them with friends and family over a secured network. 

Key Points 1. Meet parents with their close community and shoot some good photographs of the children 2. Share the images with the parents and introduce them to the “child timeline” feature of the Application. 3. The Photography Ambassadors will get a unique chance to hone their talent and also help the parents in getting some important memories captured. Certificates of Project Completion will be provided to all selected students in this project and exceptional photographs will be uploaded on the company website. Looking forward to active participation. As per requirement we are willing to have an interactive session with the students so as to make sure they have a better understanding of the program.

Certificates of Project Completion will be provided to all selected students in this project and exceptional students will be made pre-placement offer as well after completion.

Interested students are requested to mail their RESUME at: anumanjari@parentlane.com  by April 11, 2016

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